Purple Pad
STUDENTS

Ty Anderson, Mark Kerekes, Ken Fukutomi, Tyler Spitzer-Wu


PROFESSORS

James Hovell


The product is a 5-week UX design and research class project focused on creating a student-centered housing platform that unifies sublease and year-long rental search experiences. Frustrated by the fragmented state of existing tools, the team conducted qualitative research (surveys and focus groups) to identify student and landlord pain points, then designed clear user flows, filtering, and dashboards tailored to each group. The result is an intuitive concept with improved search, transparent listings, and landlord analytics, showcasing structured UX research, information architecture, and collaborative prototyping skills.